Google Trends

Google Trends analyses a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time. We then show you a graph with the results -- our search-volume graph -- plotted on a linear scale.

Located just beneath our search-volume graph is our news-reference-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future.

Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages for the first term you entered........

Go on, try it......it is really interesting, as we have discovered......see our examples below:

The example above is a search of Blackpool, Brighton and a couple of other resorts, with searches this time from all global locations. You can see that this time by far the largest number of searches are from Blackpool itself! What is this telling us? Take a look yourself.

Where trends really work is where something suddenly becomes a phenomenon. Left above is a search on 'Podcasting' showing just such a meteoric growth, and right is a search on 'Computer Virus' showing a decrease on search frequency.